Áß¼Ò±â¾÷¿¬±¸ 43±Ç 2È£ (2021³â 06¿ù)
¾Æ·¡³í¹®Áß¿¡¼­ ÁÖÁ¦ ¶Ç´Â ÃʷϺ¸±â¸¦ Ŭ¸¯ÇÏ½Ã¸é ³í¹®ÃÊ·ÏÀÇ ³»¿ëÀ» ¹Ì¸®º¸±â ÇϽǼö ÀÖ½À´Ï´Ù.
The Relationship between the Preceding Factors of Supply Chain Resilience, Supply Chain Resilience, and Business Performance
  • - Park Chan Kwon (Kyoungpook National University)
  • - SEO YEONGBOK (Gimcheon University)
[Abstract]
This study is to analyze the relationship between supply chain resilience antecedent factors, supply chain resilience and business performance. Supply chain integration, risk management activity, and visibility were ed as the preceding factors of supply chain resilience, and the effect of these factors on agility and robustness as supply chain resilience, and the effects of agility and robustness factors on corporate management performance are studied. To this end, a survey was conducted on Korean manufacturing companies, and a total of 124 questionnaires were used for the study.
As a result of the testing of the research hypothesis, supply chain integration, risk management activity, and visibility have a positive (+) significant effect on agility and robustness. In addition, agility had a positive (+) effect on corporate management performance. But robustness had a positive (+) effect on corporate management performance, but not significant. In order for manufacturing companies to secure supply chain resilience through such research hypothesis testing, it is necessary to secure supply chain integration, risk management activity, and visibility capabilities. It was confirmed that agility and visibility capability can be linked to corporate management performance. In addition, the overall relationship structure between the preceding factors of supply chain resilience, supply chain resilience, and business performance was presented.
The Role of Proximity in the Internalization of Corporate Social Responsibility: Lessons from the U.S Corporations¡¯ Participation in the B-Corp Movement
  • - Jiun Lee (Ewha Womans University)
  • - Yeowon Lee (Ewha Womans University)
  • - Sang-Joon Kim (Ewha Womans University)
[Abstract]
This study delves into a question as to how the concept of corporate social responsibility (CSR) is internalized across corporations. CSR internalization refers to the process where a corporation incorporates CSR practices into its business practices. Drawn from the institutionalization process of knowledge adoption under environmental pressure, we pay attention to the roles of proximity, defined as the distance between environmental characteristics and organizational characteristics of corporations. And we argue that the extent to which a given firm is situated in the environment knowledgeable will make the firm likely to adopt CSR practices. To test this idea, we figure out when and how corporations participate in the B-Corporation Movement in the U.S., through the lens of proximity. Specifically, we subdivide proximity into geographical proximity, organizational proximity, and overlapped proximity and examine whether proximity can increase the likelihood of adopting CSR practices. With a sample of 536 start-ups which had participated in the B-Corporation Movement between 2007 and 2017, we find that the three types of proximity consistently increase the likelihood of becoming a certified B-Corp. This suggests that a corporation is highly likely to accept the concept of CSR under external pressures, along with its intrinsic motivation, which provide theoretical and practical implications on CSR internalization.
Using Platforms as Market Creation Strategies for Small and Medium-Sized Service Robotics Companies in South Korea: The ROBOPRINT Case Study
  • - Soo Jung Oh (Queen Mary University of London)
[Abstract]
The platform concept has been used for business operations in various forms: product platforms, transaction platforms and industry platforms. All these platforms have common characteristics of having ¡®core¡¯ that is reused frequently and ¡®peripherals¡¯ that are less reusable and changed often. Companies use platforms to enable efficient development and creation of product family, transactions and innovation. These platforms provide new opportunities for many small and medium-sized companies (SMEs) by bringing changes to traditional industrial structures focused on the products rather than platforms.
The service robotics industry in South Korea is mainly composed of technology-intensive SMEs due to its small market size. Although these SMEs succeed in developing technologies, they have difficulties creating and expanding markets to sell products. Thus, this study addresses the characteristics and problems of the South Korean service robotics industry and analyses how ROBOPRINT, one of the SMEs in the service robotics industry, successfully creates and continuously expands the service robot market by adopting platform concept.
The results indicate that ROBOPRINT has been applying two types of platforms: product and transaction platforms. First, ROBOPRINT created art robots that were apartment mural service robots. Rather than selling art robots, the company developed various robots such as painting robots, building exterior wall-cleaning robots by reusing the core technology of the robots. The company also developed various robots according to the buyers request. In addition, the company used the robots to directly provide apartment mural services for customers. This mural service has been extended into various areas, not only in apartments but also in soundproof walls, underground passages, and retaining walls. Besides, ROBOPRINT added new services continuously by developing technologies such as virtual reality.
Second, ROBOPRINT mediated mural service buyers and mural designers. This platform reduced buyers¡¯ workload, which necessitates requesting mural services to ROBOPRINT and searching for mural designers. For designers, this opened up new opportunities to participate in the mural business. The platform attracted both mural buyers and designers who were scattered before.
Finally, ROBOPRINT seeks to expand the platform¡¯s scope to outside company.
To share internally reused ROBOPRINT¡¯s technology with other companies, the company participated in Daegu city¡¯s ¡®New Technology Platform Industry¡¯.
Furthermore, ROBOPRINT is trying to share the service platform by leasing robots to other companies. This allows external agents to develop technologies and provide services by reusing resources from ROBOPRINT.
This study contributes to existing theories by showing that SMEs continuously create and expand markets by building various platforms. Moreover, it provides useful implications for practitioners by describing the firm¡¯s specific platform-building strategy.