[Abstract]
This paper investigates how small and medium-sized firms deploy R&D, market orientation, and external network for successful innovation. This paper suggests that R&D have significant effects on the innovation of small and medium-sized firms and that market orientation and external network moderate the relationship between R&D and innovation.
To test the hypotheses, data were collected from the small and medium-sized firms. The survey data of 117 firms were collected and integrated as the empirical base for testing the hypotheses.
This study used two R&D indicators: One is R&D expenditure divided by sales, and the other is the ratio of R&D personnel to total employee. In addition, this study used three control variables: firm size, firm age, and industry sector.
Hierarchical multiple regression analyses were used to examine the hypotheses. Major results are as follows: Firstly, when R&D as well as control variables are considered, R&D had significant and positive effects on the innovation. This result implies that R&D is an important means by which small and medium-sized firms can promote innovation.
Secondly, the interaction between R&D and market orientation was not significantly related to innovation. This result was not consistent with existing studies.
Thirdly, the interaction between R&D and external network had a negative and significant effect on innovation. This result supports for the moderating effects of external network on the relationship between R&D and innovation.
Fourthly, the interaction among R&D, market orientation, and external network had a negative and significant effect on innovation. This result supports for the moderating effects of market orientation and external network on the relationship between R&D and innovation.
In conclusion, this study implies that external network should be considered as a moderator in order to capture important differences on the relationship between R&D and innovation.